Just in case you have missed the buzz, Pinterest is one of the fastest growing social media sites around and already has a huge following.
Apparently, the bulk of the demographic (an estimated 70%) are females sharing their interests with each other and the wider world.
The basic approach is simple. You simply pin to your ID on the site any information, images or articles that you have seen on the net that really appealed to you and which you think might appeal to others.
In a sense, it links to another rapidly growing area called content curation – i.e. the process of constructing a website which comprises information and links to other sites that have been verified to be of interest and use.
If this sounds very basic, in a sense it is, yet that shouldn’t disguise the inherent power of this forum as a genuine social media platform and also potentially as a business opportunity.
How do the business opportunities arise?
It doesn’t take too much imagination to see that if you are, say, a website design company, then creating an account with images pinned to it of some of your designs and schemas might just draw attention to your capabilities.
You might consider another related example if you are in the travel business and wish to create portfolios of holiday snaps of favourite destinations and encourage others to do likewise.
Of course, some common sense and caution may be necessary, as is the case with all social media sites. Simply picking up images at random and pinning them to your site might, in some circumstances, create issues relating to copyright etc. However, this is now pretty much familiar territory for anyone involved in internet commerce and the same precautions you would apply elsewhere will apply on Pinterest also.
A few years ago it is perhaps fair to say that many businesses were a little slow to realise the revolutionary change that social networking was bringing to the digital world. Those organisations that spotted the opportunities quickly and moved in early tended to do well. Those that didn’t were initially left behind and perhaps may now consider that they missed the green field opportunity.
Having said that, commercial activity in and around social media has now exploded and it remains one of the fastest growing areas. This new site may well form part of that phenomenon and if you haven’t already done so, you may wish to start giving it some attention or if you find you do not have the time speak to your web design company or marketing company about taking this on for you.